N7 began with a vision. In 2000, Sam McCracken had the idea to sell Nike products directly to Native American tribes to support health promotion and disease prevention programs. Seven years after Nike’s Native American division began, the Nike design team collaborated with various community experts and tribal leaders to create footwear specifically for the Native American community, called Nike Air Native N7. All proceeds from the Air Native N7 (sold through Native American community centers and tribes) are given back to youth sport and physical activity programs in Native communities across North America through the N7 Fund. Beginning in 2009, Nike expanded the N7 Brand to include a collection available for purchase by anyone inspired by Native athletes and the N7 Fund.
N7 is our commitment to bring sport and all of its benefits to Native American and Aboriginal communities in the United States and Canada. Through activity, competition and play you can unleash the power of your generation. You can grow up active and healthy. Sport gives you self-confidence, enabling you to be a force for positive change in your community. Nike N7 and the N7 Fund are aligned with Nike’s Community Impact commitment to get kids moving through sport and play so that they can lead healthier, happier and more successful lives.
N7 General Manager & Visionary of Nike N7
Sam McCracken grew up on the Fort Peck Assiniboine/Sioux Reservation in Montana. He went to high school in Wolf Point, Montana and coached high school basketball in Oregon and California for 20 years. Sam started his Nike career in 1997 as a warehouse worker and in 2000, he became the manager of Nike’s Native American Business where he wrote a business plan that is focused on building relationships between Nike and the 250 Indian tribes that had received grants for diabetes education and 188 schools that are enrolled in the Office of Indian Education Programs (OIEP). As a result, Sam helped establish Nike’s Native American Program, working in conjunction with Indian Health Service (IHS) and the National Indian Health Board (NIHB) on their “Just Move It” program, which promotes physical fitness on Indian Reservations. In July of 2004, Sam was honored with Nike’s Bowerman Award, the annual award that honors the Nike employee who best exemplifies the legacy of tireless motivation, innovation, and inspiration.